Asher Moses


Deriving from cockney rhyming slang, Sherbet Dab, meaning ‘cab’. Sherbet’s journey began when founder Asher Moses identified an opportunity to commercialise taxi advertising. Having driven an iconic black taxi since 1989, Asher has spent his life advancing it, ensuring it becomes an essential part of any global 21st century Smart City. Thanks to Asher’s commitment, Sherbet are leading the way to embrace change, make London safer and drive cleaner air for London through its fully electric fleet.

Dispatch System


Battle In The Barn

DATE & TIME Tuesday 9th July 2024 LOCATION Stock Farm, Tatton BOOK YOUR TICKETS To purchase tickets for the event please use the button below! Book Tickets What is Battle In Th

Global Taxi Summit

DATE & TIME Tuesday 9th July 2024 LOCATION Concorde Conference Centre, Manchester Airport Global Taxi Summit The largest gathering of fleets globally returns this July with a n

Directors Taxi Summit

DATE & TIME 2nd – 5th May, 2025 LOCATION The River Nile, Egypt WHAT IS THE DIRECTORS TAXI SUMMIT? Directors Taxi Summit is an exclusive 4-day event which brings together

Taxi Summit Awards

DATE & TIME Tuesday 19th November 2024 LOCATION Blackpool Tower, Blackpool Register For Table/Tickets Interested in sponsoring? WHAT ARE THE TAXI SUMMIT AWARDS? The Taxi Summit